Masseria Li Veli is an imposing building on the southern most slopes of the Murge hills. The project is the realization of the Falvo family (proprietors of Avignonesi in Tuscany) who have strong ties to the region. The pre-existing stone structure dating to the late 19th Century has been transformed and enlarged, according to a well-planned and functional design in keeping with the style and layout of the original building. Today the estate comprises 35 hectares of vineyards with albarello training, planted with the traditional Apulian varieties: Negroamaro, Primitivo and Malvasia Nera.
The vision is to establish a new quality benchmark in the region both through vineyard management and vinification. Applying the knowledge and expertise gained at Avignonesi, the effort is to realize the ultimate potential for the local varieties with wines that have more primary fruit, freshness and structural acidity while still maintaining the character this dry, hot Mediterranean land provides. The current production is 8,000 cases with the goal to carefully increase production with 60 hectares under vine.